As Director of Sales and Marketing for Surface Experts, Erin works closely with Franchise Owners and their salespeople to hone their sales and sales management practices. Before joining Surface Experts in 2018, Erin Oranen spent much of her career in sales and sales coaching with the Southwestern Family of Companies. During her 10-year residence in Portland, OR, Erin worked for Nike, Inc. recruiting senior level marketing and advertising professionals.
Erin loves the psychology behind relational sales, a technique that has served her greatly, and something she truly enjoys sharing with Surface Experts teams as they grow. Informed by her experience, Erin worked closely with Jacob to develop the training curriculum for Surface Experts sales, systematizing the process that worked so well for him.
In Erin’s words: “We are a sales company with an emphasis on spot repair. Our sales cycle is focused on an educational sale since most of our potential customers have never heard of spot repair. People who do well in sales at Surface Experts trust our process of articulating who we are and what we do so that they can come alongside the customers and serve them well.”